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On 06, Mar 2012 | No Comments | In | By Lingo

Joust Strength + Fitness

This new fitness studio concept needed a bold positioning, name and visual expression to capture its vision. The owners turned to Lingo for brand definition and design. The result was the development of Joust | Strength & Fitness: a one-of-a-kind health, fitness and strength building experience for individuals seeking a true alternative to the staged and formulaic health club practices available today.