Lingo rebrands Canopy by LanguageMate as Vocatta™. The New York City-based company LanguageMate specializes in creating software that removes language and cultural barriers in healthcare. The Canopy leadership team was seeking to revitalize their core brand voice and identity to better reflect and communicate the essence of their offering. The current brand name and identity was failing to reflect the company’s growth trajectory and had become limited in its core ability to foster engagement with customers, employees and stakeholders. The new name (rooted in the invented naming category) is a play off the word ‘Vocat’ – which is an abbreviation of Vocative: of, pertaining to, or used in calling, specifying, or addressing. The word ending “tta” comes from Arietta – a short relatively uncomplicated aria (melody). Vocatta reflects the power of one’s voice, both for the patient and care provider.
Lingo crafted a new name and visual identity for MOL Belting Company. Seeking to brand their latest breakthrough patent, MOL Belting sought out Lingo to define and capture an original name and identity for their super-hygienic, neodymium magnet-driven drum motor – a true revolution in motorized pulley manufacturing. The result was Symbrium™ – an invented name from the fusion of “Symbiosis” and “Equilibrium”. Its natural, smooth verbal cadence, and sophisticated and intelligent tone set the proper stage for marketplace introduction.
Pioneering natural foods marketing consultant, David Sorley, sought out Lingo to craft a company name and brand identity system for his new consultancy based in Denver, Colorado. The result, Matchseed™, captured his vision and marketplace positioning powerfully.
When Clark Hill began exploring the idea of expanding their business law practice they reached out to Lingo for strategic counsel. The result was the formation of E2: a tailored program specifically designed for emerging enterprises and entrepreneurs.
Lingo crafted the positioning, program name and all flagship touch points for the new practice extension, including a social media-focused digital launch strategy designed to foster trial and engagement.
In an effort to create marketplace differentiation and awareness, Lingo helped Ultra-AMI to define and design a new brand voice for the company’s flagship product line of solid oxide fuel cells.
The result was a new brand architecture system under the invented brand name, ROAMIO™. The new naming and visual identity system was crafted to be leverageable across three different verticals, allowing for future product line growth and extension.
This effort set the stage for the corporate brand to undergo a major brand revitalization effort that extended through product design, web site, video, and sales and marketing materials.
The nation’s leading vanpool provider, VPSI Inc., set out to define their brand voice and build a consistent, seamless image across their network in support of their new “ride match” software. VPSI selected Lingo to spearhead this critical effort. Lingo crafted a new strategic positioning for the brand under the theme line, “The way to work” and designed a winning brand identity that inspired the brand extension development of their web site, fleet graphics and more.
Lingo has been a strategic branding partner to the Ann Arbor Hands-On Museum for the past two years. Lingo has guided the brand voice and identity through a wide range of integrated extensions including: website, social media destinations, iPAD application development, fleet graphics, museum displays, member communications and advertising.
Lingo continues to partner with the organization through consulting, ideation and execution of key design deliverables.
The leading digital discovery solutions company was seeking to better capture their strategic positioning in the marketplace and needed a partner that could extend a revitalized brand voice across a wide range of touch points. Lingo crafted an integrated visual identity system for the NovoDynamics brand and its flagship product portfolio. The resulting work paved the way for brand extension development through the company’s web site, key product collateral and tradeshow graphics.